Let us take you on a journey to discover the origins and design process of our new premium Heirloom Collection.
A series of stunning jewellery collections inspired by much loved treasured jewels and statement pieces passed down the family bloodline.
Totally opulent and excessively irresistible they unite classic design with a modern generational take. Each piece has been thoroughly researched and created by Brighton based designer Rachel Lovett.
The first part of this dynasty is the Cordelia Collection inspired by a fusion of 1940s bold design with 1980s high glamour. Beautifullyhand crafted in brass metal, embedded with Swarovski ® Crystals and plated in 14k Gold plating. These exquisite pieces are designed to make you look and feel as unique as they are.
To begin with we start with the designers friend the 'mood board'. This is a mix of images and inspirational ideas that create a mood and feel.
For this collection our designer Rachel Lovett wanted to convey a look of opulence and grandeur, evoking the history of much loved family vintage jewellery that would have been passed down from Grandmother to Daughter to Grand Daughter. The contrast between old and new married together to make for a mix of jewels that include stunning Swarovski ® Crystals set in 14k gold.
We looked at original designers such as Coco Chanel and Bulgari who were regarded for their love of pearls and gem stones.
Then came the research and trawling of vintage markets and fairs to discover the corner stone piece that the whole collection would refer to. This is something that Rachel does with every piece in the Lovett & Co range and is what drives her passion.
This brooch is an original 1940s item that Rachel found in a small antique shop in Brighton, she loved it's bold design and badge of honour appeal. The gold plating and use of gem stones made it align with the power dressing and original bling worn in the 1980s by the likes of Lady Diana and many iconic celebrities.
For that final layer of glamour each piece comes with it's own opulent red velvet packaging.
We then went on the search for an influencer and we found the stunning Lira Karina who perfectly embodied the look and feel we wanted to convey with her modern vintage photo shoots and high end style. Check out her Instagram page here